Kroger has just made lowering your cholesterol much easier. Yes, Kroger!  This breakthrough product will be carried in all their stores including Ralphs, Fred Meyer, Food 4 Less, King Soopers, Smith’s and Smith’s Marketplace, Fry’s and Fry’s Marketplace, Dillons, QFC and City Market.

It’s a new non-fat milk and it accomplishes this feat with the addition of an all-natural ingredient called CoroWise ™.

…CoroWise(TM) plant sterols, an all-natural ingredient sourced from plants and found naturally in foods such as vegetables, seeds and nuts. Plant sterols are recognized by the U.S. Food & Drug Administration (FDA) for cholesterol lowering attributes. Clinical studies show they can help reduce “bad” cholesterol (LDL) and reduce the risk of coronary heart disease.

I used to drink milk, usually a glass with dinner.  But I quit because I figured it was one thing I could give up to help keep my cholesterol in check. I didn’t go completely nuts and give up ice cream and I still eat cereal with milk.

This doesn’t mean I’ll go back to drinking milk.  But for those who have a cholesterol problem, this could be a great help.

With more than 100 million people in the U.S. with high or borderline-high cholesterol, Kroger’s Active Lifestyle Fat Free Milk is the right product at the right time. Elevated blood cholesterol is one of the major risk factors for heart disease.

Two 8-ounce servings of this milk, when consumed with meals, provide the minimum daily amount recognized by the FDA as providing a heart-healthy benefit, as part of a diet low in saturated fat and cholesterol.

Clinical studies have demonstrated that plant sterols can reduce cholesterol levels up to 15 percent. “For people with borderline-high blood cholesterol levels, this can potentially help them get to the normal range and potentially avoid medication,” said Ms. Severin. “For others, it is one way to help shave off points for better heart health – and we know every point counts.”

Kroger says the price will about the same as regular milk.  The company that gets credit for developing CoroWise is Cargill.

Ed Traisman could have done this, but he stuck with junk food.