The Silver Tsuanmi is a Car Marketer’s Challenge — 3 Comments

  1. “Wants and needs” aside, many Boomers are trying to be socially-conscious consumers. That’s the consumer desire Toyota (and Honda) tap into when they market environmentally clean cars. We might want big cars and SUVs but many are happy to folding themselves into a Prius no matter what the event. I’m one of those.

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