This is Emma.

She’s not real. She’s a spammer. Hundreds and hundreds of companies use her to spam you. Companies you know and respect. Companies you would open email from, even if you don’t recall asking them to send it to you.

Emma is a spammer. What’s the difference if the United Way or somebody like them sends you an unsolicited email or the company who wants to interest you in Peni$ 3nlargement sends you one? Nothing.
Emma, and others like her, call themselves Email marketers. Emma makes it easy, really easy, for businesses to spam you.

“Email marketers” are spammers.

Emma is a huge spammer located in Nashville, TN and has joined up with a otherwise respectable Plant-it 2020. The organization was founded by John Denver to plant trees in local cities and reforestation.

Those who lie down with dogs wake up with fleas.

Here’s how the spammer framed their PR move:

“By moving their newsletters and campaigns from print to e-mail, our customers are already doing something nice for the environment,” says Suzanne Norman, Emma’s director of community relations. “Now, in addition to sparing trees, they can actually help us plant some, too. Basically, we win, our customers win, and the environment wins. If only there were some sort of phrase to describe a situation in which multiple ‘wins’ occur. Oh well.”

Multiple wins at the expense of every single person with an email account who suffers through spam. Newsletters belong in email. Newsletters are not spam. You subscribe to newsletters. Spam has the capability of slowing the internet to a crawl.

But Emma is a spammer.

Emma supports the ESPC…

The Email Sender and Provider Coalition (ESPC) was formed to fight spam while protecting the delivery of legitimate email. The ESPC members have recognized the need for strong spam solutions that ensure the delivery of legitimate email and have been very active in the war against spam.

Emma is a spammer. They send unsolicited email. The ESPC is a nice way of saying lobbyist to keep spam coming.

Emma is a spammer. They belong to the MAAWG…

The Messaging Anti-Abuse Working Group is a global organization focusing on preserving electronic messaging from online exploits and abuse with the goal of enhancing user trust and confidence, while ensuring the deliverability of legitimate messages. With a broad base of Internet Service Providers (ISPs) and network operators representing almost one billion mailboxes, key technology providers and senders, MAAWG works to address messaging abuse by focusing on technology, industry collaboration and public policy initiatives.

(Empasis mine.)

Emma is a spammer. Emma is a huge company and is growing by leaps and bounds. In December alone they added 288 new spammers to the stream.

As usual, the newest members of the Emma community hail from all types of places and do all sorts of interesting things. So welcome aboard, Wisconsin Public Television in Madison and University of Virginia Law School in Charlottesville. Greetings, Aristo Media Publicity in Nashville and Lebowitz Gould Design, Inc. in New York. Hi there, Heal the Bay in Santa Monica, Betz Family Winery in Woodinville, WA and College of the Bahamas in Nassau. Salutations to Red Cloud Indian School in Pine Ridge, SD, Graves Fowler Creative in Rockville, MD and Siena Hotel Spa Casino in Reno. And a big hello to The Wellness Community in Washington, D.C., Reps in Clarksville, IN, Turner Publishing in Nashville and Stanford University in Stanford, CA.

Each one of those spammers seems like they would be a good corporate citizen. Each one probably fights spam everyday. Each one would rank spam as a main problem with email. But they are spammers because they use Emma.

Emma contributes big money to lobby lawmakers to protect their right to spam.

Spammers are working on a way to send spam to your printer. 

Emma is the enema of marketing. Emma sends a rush into the bowels of commerce and nothing but shit results.